C-end Internet products, such as consumer mobile payment, have always had a demand for financial convenience before Tunisia Phone Number List the product is formed, but it has not been satisfied due to the limitations of Internet infrastructure and technology. Once the product is developed, education Once the user's needs are like this, it will become popular immediately, and technology plays a key role in this. However, just as non-Internet industries such as management consulting are Tunisia Phone Number List prosperous with the intensification of lean management needs of enterprises, the logic of the SaaS industry, which is also an enterprise-level service, is similar. Technology waves are not the main driving force, and should be viewed from the perspective of enterprise-level services, not the Internet A perspective on SaaS.
For example, the main reason why the SaaS industry worked so hard in the past was that various product companies focused Tunisia Phone Number List on user education, while the lean management needs of enterprises did not exist or were scarce. The SaaS needs of the enterprise market were in the early It is not sufficient. At the same time, enterprises are more cautious than individuals, and their Tunisia Phone Number List demands must be strong enough, otherwise they will not rashly use a certain service, and user education will not play a big role. This is the situation faced by SaaS in the early 1.0 and 2.0. Therefore , the prosperity of SaaS must meet two conditions.
Enterprises have hard needs (passive factors in the development of the times, user education cannot change their status quo); In Tunisia Phone Number List response to demand, return to products, and impress business operators through product value rather than relying mainly on user education and other methods (an active entry point that SaaS companies can master) . Obviously, doing the second point is Tunisia Phone Number List an inevitable choice. For example, an international company like Oracle dares to invest 35% of its profits in research and development, but most domestic manufacturers only spent this money on marketing and public relations in the past. Very little money is used to improve products and create value for users. With the evolution of the environment,