Microsoft Clarity integration with Microsoft Advertising is now available to users as part of a pilot program. Most existing Universal Event Tracking (UET) tags will be updated to the combined system in November, according to the brand. Clarity is designed to provide advertisers a deeper understanding of landing page company email list engagement and post-click behavior. It tracks clicks, scrolls, and movements on landing pages and enables users to analyze behaviors across channels, campaigns, and browsers. Soon, Clarity integration will be standard in all Microsoft Advertising accounts using UET tags, unless the advertiser is excluded or opts out. What Is Microsoft Clarity? First launched in private beta in 2018 and more widely in late 2020, Clarity is Microsoft’s free GDPR-compliant user behavior analytics tool.

Run a Full Website Scan in Minutes Check for over 130+ common website issues and get special reports about your site’s crawlability, internal linking, speed & performance, and more. Try It Free ADVERTISEMENT It provides a variety of insights on the customer journey and how visitors interact with landing pages via: Heat maps. “Rage click” and dead click insights. Always-on session recordings. Rich segmentation company email list with over 25 filters. See Roger Montti’s Microsoft Announces Clarity – Free Website Analytics to learn more about its specific features. In December 2020, Microsoft announced Clarity integration with Bing Webmaster Tools. Clarity also integrates with Google Analytics. It Clarity has no traffic caps, and Microsoft promises the tool will be free forever.

When Is The Rollout Happening? The timeline is as follows, according to Microsoft: “Starting in November, we will default our new UET tag creation to include the benefits of the Clarity insights experience. In mid-November, we will be migrating all existing UET tags to include Clarity insights, aside from those accounts company email list associated to the exclusions.” This new Microsoft Clarity integration uses the existing JavaScript Universal Event Tracking (UET) tags on the website and the advertiser’s existing Microsoft Advertising credentials. Preparing For Microsoft Clarity Integration Microsoft recommends that advertisers implement the UET tag now “to future-proof and maximize performance with your Microsoft g