Netflix, an "ad-free video site", decided to introduce advertisements. This "true fragrance" behavior once aroused users' anger, but fax number database only half a year ago, data shows that users' attitudes have changed. The "hard-bone" Netflix, which originally claimed to "stick to no ads", is embracing advertising. On May 8, the American media The Street published an article titled "How Much Could Netflix Make From Running Ads?" (How much money can Netflix make from advertising?).
The article mentions such a key piece of information: Netflix earns about $3 billion a year from advertising. When it was "blown out" in August last year, users completely resisted Netflix's inclusion of ads. After half a year of fax number database blowing, brainwashing, and experimenting, users have gradually accepted Netflix's advertising model. In April, the head of advertising at YouTube and JPMorgan Chase hinted at a panel at IAB Digital Content Newfronts: Netflix has no choice but to embrace advertising. In March of this year.
The article "Netflix Is Expanding Its Ad Business" (Netflix is expanding its advertising business) published by the American media Cord Cutters also revealed: Netflix is hiring a marketing team to expand its advertising business. Netflix is fax number database embracing data- and algorithm-led "addressable ads" and pushing creatively-led "product placement". "targeted advertising + creative advertising" is also the latest choice of today's global streaming giants. Netflix ad word of mouth reverses In August last year, Netflix, known as the "ad-free video site", decided to introduce advertisements.