after the platform uses technology to complete the initial definition of users, it can guess and recommend the products that users most need based on user characteristics. The more data the platform interacts with users, the higher the matching efficiency between live broadcast rooms and users. On this basis, the more users recognize the platform and the live broadcast room, the easier it is for users around them to join the live broadcast ecosystem. This new way of life, which was not popular in the era of TV shopping,

has gradually become the mainstream of business under the catalysis of the epidemic. Not only live broadcasts bring goods, but according to the annual lifestyle list released by Baidu Boiling Point, new online lifestyles such as working from home, online courses, takeaway economy, cloud social networking, etc. are text message service all included in the list, and have given birth to the development of new economic forms.

Form a new business format. After the outbreak of the epidemic, the Ministry of Education announced the postponement of the start of the spring 2020 school and advocated "suspending classes without stopping", which greatly accelerated the development process of online education. On February 3 this year, the online education company Apefudao had 5 million students attending the class online on the same day on the first day of the class. , These educational companies that could only survive outside the blank spots of schools and offline institutions in the past have begun to take the main stage.