Because Google can use smart Whatsapp Mobile Number List bidding to adjust the bid at the search term level. A keyword can match multiple search terms and Google can use a different bid for each keyword. First back to the keyword. A keyword is the word or phrase that Google advertisers (now) set for a Whatsapp Mobile Number List particular ad group to target their ads to customers. A practical example In the past, the Phrase Match keyword “black sneaker” was shown for the search terms “nike black sneaker near me”, but not for the search terms “nike black sneaker near me”. The BMM Whatsapp Mobile Number List keyword black sneaker was shown on both.

Advertisements at Phrase Match will Whatsapp Mobile Number List therefore be shown from now on if they have the same search intention as your keyword. The word order no longer matters. Moreover, BMM eventually disappears completely.How does this change compare to other updates Google has Whatsapp Mobile Number List made in the past? It is not the first time that Google changes matches and that is always done with a view to broadening. You can read below why it is important to discuss this in the context of this news. In 2014, exact match keywords were no longer Whatsapp Mobile Number List exact when Google included plurals, misspellings, and other variations.

Later in 2017, exact match became Whatsapp Mobile Number List even broader when function words (the, and, dat) and word order were included in the variations they could match. In 2018, exact searches were also matched with search terms that had the same intent. Later in 2019, this match was also expanded to include keyword phrases and broad match modifiers. In addition to the changing Whatsapp Mobile Number List keyword option, Google has launched several campaign types in the search network that do not rely specifically on keywords, such as Google Shopping and Dynamic Search Ads (DSA). In addition, Google is announcing new campaign types, such as the performance max campaign, which will run on Dynamic Search Ads rather than keywords. End of Broad Match Modified, a logical step by Google Given this timeline of changes, it's not Whatsapp Mobile Number List surprising that Google has now taken this step.