Google released a python script tool that helps advertisers weed out ads that violate terms. The tool is not officially supported but is meant to help advertisers comply with their new Three Strikes policy for enforcing violations of their Google Ads Policies. Strike-based Enforcement of Advertisements In July 2021 Google announced mobile number list a crackdown on repeat violators of their Google Ads Policies. The way the enforcement works is to first issue a warning, then three strikes for each kind of violation. After the third strike the advertiser’s account is suspended unless the suspension is successfully appealed. The Google help page for the strike-based enforcement described it like this: “To help ensure a safe and positive experience for users, Google requires advertisers to comply with Google Ads policies.
As a part of the Google Ads enforcement system, Google will begin issuing strikes to advertisers, which will be accompanied by email notifications and in-account notifications to encourage compliance and deter repeat violations of our policies.” Problematic Google Ads that Can Cause Account Suspension The Google Ads mobile number list policies that Google is concerned about are meant to ensure a quality user experience for those who view the Google Ads advertisements. Google is watching out for these policy violations: Enabling dishonest behavior Unapproved substances Guns gun parts and related products Explosives Other Weapons Tobacco The above is a partial list. Google’s help page for the strike-based system noted that other policy violation types may be added to the list. Google Bowling Automatic Disapproved Ads Remover Google’s developer blog announced they are releasing an auditing tool called “bowling” (a play on the word strike) that is meant to assist advertisers identify and remove problematic advertisements.
The auditing tool was released to help advertisers avoid permanent suspension of their Google Ads accounts. The announcement noted: “…Bowling is a mitigation tool allowing clients to act and remove disapproved ads before risking account suspension. The tool audits (and offers the option to delete) disapproved mobile number list ads that may lead eventually to account suspension in perpetuity.” Run a Full Website Scan in Minutes Check for over 130+ common website issues and get special reports about your site’s crawlability, internal linking, speed & performance, and more. Try It Free ADVERTISEMENT Google’s Bowling tool has two modes: Audit mode Remove mode The remove mode deletes disapproved advertisements and creates a log file.