What brand of dog food does it like the most? B: haha! Its name is dog favorite! Here, the brand name itself is the social currency - as if speaking to others in this way makes you a little humorous. In addition, with the brand name, the advertising slogan is ready to come out - when you buy dog ​​food, you must buy the dog's favorite. Does this ad slogan sound reasonable? A good slogan should not only be colloquial, but also include the brand's name as much as possible, and must be logical/convincing. (“pay with alipay” is more convincing at the copywriting level than.

Send melatonin as a gift”) 2) what are the features and what is the product name? As mentioned above: naming the point of interest, although it can directly point to the heart of consumers, it still lacks a certain special email list degree of credibility - why do you believe that dogs like to eat and i have to believe you? Here, we need a product name that can reflect its characteristics and attributes to prove it. At that time, our product planning was different from traditional dog food - most of the dog food on the market was granular dry food, and what dogs liked most was actually semi-wet food based on all kinds of fresh meat.

And will formulate different formulas according to different seasons; adopt a subscription model, automatic weekly delivery, etc. (because the shelf life is very short, it can only be controlled within one week)… therefore, the final product name (which is also the category name) is called "fresh grain" - freshly prepared, freshly distributed, and clear at a glance. (ps, now you should understand why the previous point of interest is to choose "like it or not" instead of "are there any adverse reactions"?