How to do topical marketing on Mother's Day, we will deconstruct it from three aspects: the first is topical copywriting, the second is product socialization, and the third is experiential marketing activities. 1. Growth, the world The related words are to go far, grow up, and pursue. Topic copy can say: "The world is so big, text message service accompany my mother to see it", and "People can't take care of everyone, so I created my mother", "Your mobile phone is your world, in your mother's mobile phone, you are the only world", "Never been alone a thousand miles" , How do you know that a mother's love cherishes." In terms of product socialization, we can launch "Mom's Earth Tide Era". Display of retro and national trendy products and activities,
such as the books my mother read when she was young, the shoes she wore when she was young, the hats her mother wore when she was young, including its brand, the egg custard that my mother liked to eat, the furniture of text message service my mother's time, my mother's When the soda drink is drunk, the topic spreads. In addition, in the offline venue, we can also do an offline activity such as "My Mom's World" . In the offline scene, we set up a world map made of small nails on the wooden board, and invite customers to use the color next to them. The lines are connected: places I used to take my mom to. For example, I once took my mother to Urumqi from Beijing, I once took my mother to Phuket from Beijing, I once took my mother to London from Beijing, and I once took my mother to Xi'an from Beijing.
Good copywriting props: The world is so big, I want to accompany my mother to see it. Don't just talk about hard work anymore, text message service you can still do the same for Mother's Day topic marketing Don't just talk about hard work anymore, you can still do the same for Mother's Day topic marketing 2. love, nurture There is selflessness, love, and eternity associated with it. Topic copy can be: "Wealth is accumulated bit by bit, and mother's love is all", "Others care about the height I fly, my mother cares about the hardness of my wings", "I love you, mother is the original" and "Thank you, the world is not a lonely wilderness, It's the Circulating Garden" "Mother's Love, Open 24 Hours". In addition to the title of the copy, we can do such an activity in the product and experience activities: "Mom's Love, Singing Flash Activity".