In 2018, at least 68% of B2B marketers used in-person events for lead generation initiatives. Event lead generation created new sales opportunities, strengthened brand awareness, and helped with meeting potential clients in the flesh.
The value of event lead generation didn’t disappear ;Cold calling company for windows and doors replacement however, the circumstances around it changed dramatically since the onset of the Covid-19 pandemic.
The world of event marketing had to stop, pivot, and reinvent itself. There were no offline events, and online events weren’t even on the map for a while. Now, we have marketers adopting a hybrid of the two.
To keep you up to speed, this article will guide you step-by-step through the event lead generation process with best practices so you can be on top of your game.
B2B Event Lead Generation –Best lead generation company for Air Duct cleaning How to Make Conferences Work For You
What Is Event Lead Generation?
Event lead generation is a business process that involves identifying and cultivating potential customers for its services through a specific event (conference, summit, online webinar, etc.).
Depending on the type of event, event lead generation usually works like this: Researchers create a list of leads and sales development representatives (SDRs) to conduct an outreach that will highlight your presence at the event where you can discuss business opportunities and offer appointments with potential prospects.
Event lead generation serves as a common ground for nurturing your leads, generating brand awareness, and creating a sense of community.
Event Lead Generation in 2021
Just like any other business process, mastering conference networking is impossible without understanding current industry trends. Are events even a thing in 2021? Yes, they are. However, nowadays, they can be both offline and online.
According to Bizzabo, the majority (93%) of event marketers plan to invest in virtual events moving forward. Nonetheless, almost all (96%) event professionals do not believe virtual events will fully replace in-person events. It seems the challenge for the modern marketer is choosing what type of event lead generation Best lead generation company for home improvement company is best for their business.
Event lead generation and sales statistics
So, do we have a conflict here? Not really.
68% of event marketers reported that a hybrid solution that manages virtual and in-person events would play a key role in modern event strategies. To sum up, no matter what happens in the business world, event lead generation should be part of your strategy.