Chances are slim that any brand's new eBook will be new and useful enough to earn a form to fill out. Our agency has had consistent success in offering the right stuff and offering an add-on. For example, the Mitel client has this nice interactive asset that it offers without a portal: The Future Now of Work. Image Masking Service An added benefit is that featured influencers (more on that later) are also more likely to share an insecure asset. Consider making your best content as easy to access as possible. For your lead generation forms, offer a download like a checklist, template, or another useful tool. 5 — Find the real influencers To reach younger people with influencer content, you have to go back to the original meaning of the word “influencer”.

It's not about who has the most followers or the most retweets, it's who actually inspires their followers to take action. The career “influencer” with a million subscribers might sound appealing, but the YouTuber with just 10,000 passionate subscribers is a better bet. Look beyond the numbers and see who is actively engaging with their audience, building community, and building trust in their thought leadership. Image Masking Service Better yet, look for people who are influential and passionate about the topic you want to talk about, people who share your brand's values ​​and point of view. Instead of paying them to endorse a product, invite them to co-create content with the brand. The end result is bound to be more engaging, more useful, and something an influencer will be happy to promote.

The kids are fine Look, I get it: It's always weird to me that people can be born in the 90s. Now all of a sudden, 2000s kids are coming into the workforce. It's tempting to shake my cane and demand they leave my lawn. Image Masking Service As a marketer, however, I'm happy to see them. Digital natives aren't going to settle for boring, overly promotional or insincere content. It will be a challenge to ensure that our marketing meets and exceeds their expectations. But it's a challenge that will ultimately improve our marketing for everyone, even Gen X cynics like me. Subscribe to the blog for more upcoming trends in B2B marketing.