Apr 12, 2022
In Africa Project
Chibo originated in South Korea. In recent years, with the popularity of live short videos, it has quickly become popular in China. The Bilibili video platform has opened a special area for Chibo videos. Some of the videos have a very high number of views, reflecting this content. The popularity of the theme. In a narrow sense, eating broadcast refers to "live broadcast about eating". From a broader perspective, it represents all videos related to tasting food. The creators of food and broadcast content show the sounds and pictures of tasting and chewing food in the video, and describe the taste of food in a delicate and unique way. They strive to give the audience an intense and pleasing audio-visual experience, so that taste, smell and touch are indirectly compensated to achieve a unique appeal to the audience. You may wish to think back to the chibo videos that you have seen before, and you may find this phenomenon: male chibo creators generally show people with the image of "eating rough and unrestrained", while female chibo creators usually appear relatively elegant. In fact, there are differences in the performance of creators of different genders in eating and broadcasting videos. In this job title email list issue, Omnimedia Group (ID: quanmeipai) will discuss the gender differences of creator images in eating and broadcasting and the socially constructed gender based on sample research. How temperament affects eating and broadcasting videos. 1. The collision and fusion of eating, broadcasting and mainstream culture In the book "Subculture: The Meaning of Style", Dick Hebdig mentioned that subculture is a resistance ritual that cannot escape the integration of mainstream culture.  This can be understood as subcultures may reflect the reality of today's society in an abstract form. The mainstream food culture in China is the interaction between food and people and groups of people, which can serve as the carrier and projection of individual emotion and character, social relationship and sociological thinking. As a product of the combination of media and food culture, eating and broadcasting has flowed into China in the form of a subculture, rapidly emerging and growing among young people, and fully integrated into China's local content market.