Apr 11, 2022
In Africa Project
One of the marketing strategies that are being used lately to attract an audience is microlearning . This learning system is becoming increasingly popular, as it allows you to broaden your knowledge, discover concepts or complement traditional training in a quick, simple and direct way. Below we explain everything you need to know about microlearning and how you can apply it to your company. Do you want to know the TOP 50 marketing strategies to launch your product ? Click here and download our free ebook (2022 updated edition). What is microlearning and how to apply it to your company What is microlearning? Microlearning is a learning system based on brevity . In other words, a individual email list broad content is divided into small topics so that they can be consumed at any time of the day without the need to reserve 1 hour or more of training. Although the different contents may be related and intertwine with each other, they are actually independent. This means that only a few minutes are necessary to obtain certain knowledge about a topic, learn or reinforce a concept or complement some type of knowledge already acquired. Advantages of microlearning If microlearning has become so popular, it is because it has managed to bring benefits to both brands and the public. So we start with the advantages of microlearning for companies: More profitable: the creation of microlearning courses has a much lower cost than others due to its short duration, since the time invested in its creation is less. Despite this, their scope is greater, so they are more profitable. Great adaptability: any concept can be explained in a short and concise way, so microlearning can be applied to any topic without problems. Increase engagement: it is known that the audience prefers short and direct content, so it is recommended that it does not exceed 6 minutes so that it can be consumed at any time of the day and engagement remains high.