Apr 13, 2022
In May Launch
On the surface, content marketing seems simple: create great content, publish it on channels that are popular with your audience, and derive commercial benefits from their attention and interest. Of course, we all know there's a lot more to it. But in trying to understand fundamental principles, techniques, and strategies, it can be difficult to gain a deep understanding of nuance, complexity, and industry mailing list decision-making. Even seasoned veterans may interpret key terms differently, creating challenges in communicating and implementing strategies. Tweet To help clear up confusion, I've put together this glossary of common content marketing terms. While it's impossible to agree on all definitions, getting your team to agree is the solid foundation needed. Note: I have organized these definitions into the most appropriate categories, although many can span multiple fields.