Jan 22, 2022
In May Launch
Many small business owners continue to resist investing in SEO. SEO is now part of the reality of business marketing. What you need to think about is whether to hire an in-house SEO expert or outsource your SEO needs.With SEO becoming an integral part of the website design process, the question a small business owner will invariably face is whether to outsource SEO or outsource the work to someone in-house.There was a time when you designed a website and then worked on optimizing it. Today, SEO has become an intrinsic part of web development services. A website is optimized even as it is being designed.Getting a website to the top of search engine rankings is a process that takes time and resources. Moreover, it is an ongoing process. You need to regularly update your website content, market your website online, create avenues that increase traffic to your website.Billions of people are now online. Hundreds of millions of people use cell phones to connect to the Internet. You would think that small businesses are scrambling to take advantage of these digital trends to improve their online presence. Yet surveys have found that very few small businesses go beyond maintaining a website. TABLE OF CONTENTS1. Why companies choose SEO2. SEO: What to realistically expect as a business 3. SEO: Timeline for a Business4. SEO Mistakes Companies Make5. 购买批量短信服务 Content Marketing for Business6. Advantages and Disadvantages of Outsourcing SEO 7. Benefits of Outsourcing SEO to India Why companies choose SEO Small businesses do not want to invest in SEO or invest very little. Here are some stats from a 2015 survey on clutch.co that shows us SEO investment trends among small businesses: Half of the small businesses surveyed use SEO. The rest resist Nearly 40% have no intention of investing in SEO 20% of companies already using SEO, almost 50% allocate less than a fifth of their marketing budget to digital marketing Big companies spend less on digital campaigns because they have more marketing options Small businesses prefer online advertising to SEO, but again, over 40% are unlikely to invest in online advertising either.25% of Small Businesses Using SEO Are Not Tracking Their SEO Efforts Those who do the tracking mainly depend on the following to determine if the SEO investment is worth it: Search Engine Referral TrafficRanking of keywordsleads and conversionsThose who do not follow up find it difficult to quantify or even justify their investment in SEO Why this resistance to SEO? The main factors are the perceived cost and the inability to avoid traditional methods of marketing.Other reasons include the history of SEO spamming (the old days when any strategy was applied to get to the top of rankings, before search engines got smarter).Business owners may not always have the time or inclination to learn about SEO enforcement strategy.It is frankly something intangible when applied. You cannot see the search engine algorithm; you learn how it works through careful study.There are no guarantees. Just because a keyword strategy worked for your competitor, it may not work for you.It is a time consuming process. Only a constant and continuous effort will bring results. Unlike television advertising, SEO is not a marketing strategy that has an immediate effect on consumer behavior.What business owners need to remember is that it works. A survey published on Forbes Online revealed that: 72% of business owners who have applied SEO strategies felt it had a direct impact on results Compared to outbound marketing lead conversion (1.7%) , SEO lead conversion was 14.6% SEO leads are also cheaper to acquire sometimes 61% cheaper than an outbound lead Before answering the question of whether SEO should be in-house or outsourced, let's first understand SEO.Why is SEO essential?For the simple reason that more and more people are now accessing information online. A few days ago I wrote about Facebook usage and advertising statistics.You can see that in markets like the United States and Canada, the majority of people access the web for their information and interaction needs.Today, everything from a job posting to the latest watch model can be marketed online in moments. Compared to traditional means of marketing, digital marketing allows you global access for a fraction of the cost.