Jul 02, 2022
In Africa Project
Product content We need to understand the phone number list difference between a content subscriber and a customer. For example, if we assume that only about 10% of our content subscribers become customers, we need a plan phone number list to create and bring value to the remaining 90% of our content audience. Most marketers don't have a plan. Many don't even have a growth strategy beyond subscriber acquisition. We have phone number list to change our way of thinking. We need to stop basing content marketing success on a small number of abnormal transactional returns. Once we do that, we can reassess our expectations for phone number list content marketing ROI. It's no longer just about how to get content subscribers down the funnel phone number list to buy existing products, but about delivering value from information and creating transactions from that valuable information. Brands like Red Bull have already realized the potential of the phone number list content product. It has created its own media brand that measures the success (or budget) of its content not by the number of drinks it sells but by the phone number list content products produced for its subscribed audiences - revenue from ticket sales for Red Bull events, number phone number list of Bull-produced Red Videos sold to fans or licensed to other media, money earned from pre-roll ads on its YouTube video content, etc. Its content marketing is a product with a separate revenue stream from commodities. Content Marketing Funnel I'm offering a new type of funnel that deals with how you could turn subscribers who aren't interested in your existing products into caring and paying for a new content product. Note that the phone number list content marketing funnel is an extension (not a replacement) of the traditional purchase funnel. I recommend that you always aim to secure sales with content, just recalibrate your reliance on these transactions as an indicator phone number list of content marketing success. The phone number list content marketing funnel includes all three phases: acquisition, research, and launch. Each is a separate strategy to be executed phone number list in a simultaneous and consecutive order. Using this funnel, a distinction must be made between what is “content” and what is “content product”. In the acquisition phase, you use phone number list content (such as a blog, YouTube video, white paper, etc.) to attract engaged subscribers. You generate information from these subscribers during the research phase to help you determine what your phone number list content product might be. Having this data at your fingertips, you enter the launch phase, where you create and unveil a monetized content product and a new revenue stream for your business without having to contend with your other marketing budgets.